Retail must partner with fintech's or prepare to fail

For years, the strategy for the world's largest retailers was simple: if you need technology, you build it. Titans of industry poured billions into internal innovation labs, convinced that their sheer size and budget would allow them to out-develop any startup.

For a while, it worked. But in 2025, that narrative has collapsed. Despite boasting global reach and virtually unlimited resources, major corporations are realizing that money does not guarantee innovation. In fact, in the fast-moving world of Web3 and digital finance, their size has become their biggest weakness.

The Trap of Scale

On paper, a retail giant should crush a small fintech startup. They have the brand, the customers, and the capital. But in practice, scale is a double-edged sword.

Every new product idea within a massive corporation must survive a gauntlet of bureaucracy. It faces legal reviews, risk assessments, and endless board meetings. A feature that a fintech startup can build and test in two weeks might take a corporate retailer a year just to get approved.

While retailers are stuck in meetings, fintech "disruptors" are shipping code. They are testing white-label products, deploying localized lending solutions, and building on blockchain rails that settle billions of dollars in stablecoins daily.

Why In-House Innovation is Failing

The failure of the "build it yourself" model comes down to shareholder pressure. Publicly traded retailers are forced to prioritize predictable quarterly earnings. This makes them risk-averse. Resources that should go toward experimental, high-growth products are instead funneled into safe, incremental upgrades.

Fintechs, by contrast, are designed to take risks. They don't have the same regulatory baggage or the pressure to protect a legacy business model. This agility allows them to find product-market fit years before the incumbents even understand the technology.

The New Strategy: Partnership Over Pride

Smart retailers are waking up to reality. We are seeing a pivot from competition to collaboration.

• Walmart recently switched its Buy Now, Pay Later (BNPL) provider, realizing an agile fintech partner could adapt to consumer needs faster than an internal team.
• Shein launched a co-branded credit card with a Mexican fintech, acknowledging that local expertise beats global genericism.

This is the winning formula for the next decade: Fintechs bring the rails; retailers bring the reach.

By partnering, retailers get instant access to cutting-edge infrastructure—like crypto payments, loyalty NFTs, and seamless cross-border settlements—without the headache of building it from scratch.

Blockchain is the Ultimate Litmus Test

The divide is clearest when looking at blockchain adoption. While retailers are still debating if crypto is a fad, fintechs have already built the bridges. They are using blockchain to slash transaction fees, eliminate chargebacks, and create programmable loyalty rewards.

Retailers who insist on "going it alone" will find themselves rebuilding the wheel while their competitors are already driving the car.

Conclusion

The era of the monolithic, do-it-all corporation is ending. In today's market, speed matters more than size. The retailers that will dominate the future are the ones humble enough to admit they can't build everything—and smart enough to partner with the fintech's that can.

Don't let your portfolio get left behind by the pace of innovation. Join BYDFi today to trade the fintech and infrastructure assets that are powering this global shift.

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