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Is Your Company's Cash Obsolete? The Rise of the Bitcoin Treasury
How a Software Company Transformed $250 Million into a $76 Billion Bitcoin Empire – And What It Means for Your Business
It’s a story that reads more like a financial fairy tale than a corporate strategy. In the summer of 2020, as the global economy reeled and central banks unleashed torrents of newly printed money, the CEO of a decades-old business intelligence firm made a decision that would redefine its very existence. That company was MicroStrategy, and that decision was to bet its entire treasury on a then-controversial digital asset: Bitcoin.
What began as a $250 million gamble has since blossomed into a $76 billion empire, a holding so vast it now accounts for a staggering 3% of all Bitcoin that will ever exist. The company became so synonymous with this asset that it recently shed its old identity, rebranding simply as "Strategy Inc.," cementing its status as the world’s premier Bitcoin Treasury Company.
If you are a business leader, an entrepreneur, or simply someone concerned with preserving wealth, this is not a story to dismiss as a crypto-anomaly. It is a masterclass in modern treasury management, a proactive response to the silent erosion of fiat currency, and a potential blueprint for the future of corporate finance.
The Genesis of a Revolution: Why Cash is Trash
To understand the sheer audacity of this move, we must revisit the economic landscape of 2020. With governments worldwide deploying unprecedented fiscal stimulus to combat the pandemic's economic shock, a looming specter began to take shape: inflation. For decades, corporations had parked their excess cash in low-yield bonds or bank accounts, accepting minimal returns for the sake of security.
Michael Saylor, Strategy’s visionary chairman, saw this not as security, but as a slow-motion financial suicide. He famously declared cash is trash, arguing that holding dollars was a guaranteed way to lose purchasing power over time. He needed an asset with a finite supply, one that couldn't be devalued by any central authority. He found it in Bitcoin.
His initial purchase of 21,454 Bitcoin at an average price of around $11,654 was met with a mix of curiosity and derision from Wall Street. But Saylor wasn’t speculating; he was strategically repositioning his company’s core reserves for a new monetary era. He saw Bitcoin not as a volatile tech stock, but as "digital gold"—a hard, durable asset designed to hold its value over the long term while everything else softened.
The Flywheel Effect: Building an Unstoppable Momentum
The initial investment was just the first move in a grand, multi-year strategy. As Bitcoin’s price began its ascent, something remarkable happened. The value of Strategy’s Bitcoin holdings began to dramatically outpace the performance of its core software business. The market took notice, and the company’s stock price (MSTR) became a leveraged proxy for Bitcoin itself.
This created what some have called an "infinite money glitch. A rising stock price allowed Strategy to raise capital cheaply through convertible debt and equity offerings. It would then use this newly raised capital to buy more Bitcoin. Each new purchase would reinforce the narrative, potentially driving the stock higher, which in turn enabled further buying. It was a self-reinforcing flywheel of breathtaking efficiency.
This strategy accelerated into 2025. In the first quarter alone, the company raised billions, snapping up Bitcoin at an average price of $66,384 per coin and pushing its Bitcoin Yield target to a staggering $15 billion. The company’s profitability, once tethered to software sales, is now inextricably linked to the performance of its digital asset treasury. The recent rebrand to Strategy Inc. was the final, logical step—a declaration that this is no longer a side project, but the company's central, defining mission.
Beyond a Single Company: The Corporate Bitcoin Movement
While Strategy is the undisputed pioneer, it is far from alone. A quiet revolution is underway in boardrooms across the globe. As of late 2025, over 160 public companies have allocated a portion of their treasury to Bitcoin, representing a collective value of over $100 billion.
This movement is not confined to the tech sector. We see mining giants like Marathon Digital holding tens of thousands of Bitcoin as a primary reserve asset. We see iconic brands like Tesla maintaining a significant, long-term position. In Japan, a firm called Metaplanet has emerged as Asia’s answer to Strategy, aggressively accumulating Bitcoin as a hedge against the country's own economic challenges. Even companies like Trump Media have entered the fray, citing a desire to hedge against financial discrimination and currency devaluation.
This broadening adoption is a powerful signal. It demonstrates that the thesis of Bitcoin as a treasury reserve asset is resonating across industries and geographies. For a CEO in Europe watching the volatility of the Euro, or a business owner in a country with a history of hyperinflation, these early adopters provide a tangible, working model to emulate.
A Practical Framework for Your Treasury
The question, then, shifts from Why? to How? . How can a business responsibly and securely integrate Bitcoin into its treasury management? This is not about reckless speculation; it is about disciplined, strategic asset allocation.
The first principle is thoughtful diversification. While Bitcoin may form the core of a digital asset strategy, a prudent approach involves a mix of other assets. Many treasury managers allocate a portion to stablecoins, which are pegged to flat currencies like the US dollar, to maintain liquidity for operational expenses without constantly moving in and out of Bitcoin. A smaller allocation to other established digital assets like Ethereum can provide additional exposure to the growth of the broader digital economy.
Security is the non-negotiable foundation. Holding millions in digital assets requires a paradigm shift in security thinking. The days of storing significant sums on a single exchange are long gone. The professional standard involves using multi-signature wallets, which require several authorized keys to approve a transaction, effectively eliminating any single point of failure.
The vast majority of treasury assets should be held in "cold storage"—offline hardware wallets that are immune to online hacking attempts. Partnering with insured, institutional-grade custodians can provide an additional layer of security and peace of mind.
This entire operation must be built within a robust framework of liquidity and compliance. A business must ensure it can easily access its funds when needed, which requires relationships with reliable trading desks and exchanges for seamless conversion back to flat. Further
more, the regulatory landscape is evolving rapidly. Staying abreast of new accounting standards, tax implications, and regulations like Europe's MiCA framework is essential to operate with confidence and legality.
Finally, a mature treasury strategy involves active risk management. This goes beyond simply "HODLing." It can involve using financial derivatives like options contracts to hedge against short-term downside volatility. It means regularly stress-testing the portfolio against severe market downturns and having clear protocols for when to rebalance or adjust the strategy.
The Inevitable Question: Is This the Future of Your Treasury?
The journey of Strategy Inc. from a traditional software firm to a Bitcoin powerhouse is more than a spectacular success story. It is a case study that challenges the most fundamental assumptions about corporate finance, liquidity, and value preservation.
For a business sitting on a cash reserve, watching its purchasing power gradually diminish due to inflation, the traditional path no longer seems like the safe option. The strategic allocation to Bitcoin presents a compelling alternative—a chance to transform a static balance sheet into a dynamic engine for growth and preservation.
The decision to embark on this path is, of course, not without its risks. The volatility of Bitcoin is real, and the regulatory environment, while maturing, remains complex. It demands education, rigorous security protocols, and a long-term perspective that can weather short-term price swings.
Yet, for a growing number of companies worldwide, the greater risk is inaction. The risk is watching from the sidelines as a new monetary system is built, and realizing too late that the rules of the game have changed forever. The question is no longer whether Bitcoin has a role in corporate treasuries, but how long your business can afford to ignore it. The empire has been built. The blueprint is there for all to see. The only thing left to decide is whether you will use it.
2026-01-16 · 18 days ago0 0151Bitcoin Searches and Social Buzz Fell in 2025 Despite Record Highs
Bitcoin Quietly Climbs While Online Buzz Fades in 2025
Bitcoin spent 2025 rewriting price history, yet something unusual happened beneath the surface. Despite breaking multiple all-time highs and surviving one of the most violent market crashes in recent memory, public attention toward Bitcoin weakened instead of growing. Search trends declined, social media mentions dropped, and online enthusiasm cooled, creating a striking disconnect between price action and public interest.
This paradox reveals a deeper shift in how the market interacts with Bitcoin, suggesting that maturity, not hype, may now be driving the world’s largest cryptocurrency.
Search Interest Slows After Post-Election Surge
Global Google Trends data paints a clear picture. Interest in the keyword Bitcoin surged dramatically following the U.S. presidential election in November 2024, when Donald Trump’s victory reignited speculation around crypto-friendly policies. However, that spike proved short-lived. As 2025 progressed, search volumes steadily declined, interrupted only by two modest upticks during the second half of the year.
This decline occurred even as Bitcoin moved through historic milestones. Prices climbed to new records, volatility dominated headlines, and institutional involvement deepened. Yet retail curiosity, as measured by search behavior, failed to keep pace.
Social Media Mentions Drop by Nearly a Third
The slowdown wasn’t limited to search engines. Data shared by Bitcoin cypherpunk Jameson Lopp revealed a significant decline in social media discussion. Posts on X containing the word Bitcoin fell by roughly 32% in 2025 compared to the previous year, totaling around 96 million mentions.
Activity peaked early in the year during moments of political and symbolic importance. The inauguration of President Trump, the pardon of Ross Ulbricht, and the announcement of a Strategic Bitcoin Reserve all triggered temporary spikes in discussion. Beyond these moments, engagement gradually faded, even as Bitcoin touched price levels that once would have dominated global headlines.
Record Prices Failed to Reignite the Crowd
One of the most surprising aspects of 2025 was how little noise accompanied Bitcoin’s most dramatic price movements. When BTC surged past $120,000 and later printed a new all-time high above $126,000, social chatter remained subdued. Even Bitcoin Pizza Day, traditionally a major cultural milestone for the community, produced only a modest increase in online discussion.
This muted response became even more apparent during October. As a bullish narrative gained traction and Bitcoin reached fresh highs, social activity stayed unusually low. Then came the crash. On October 10, more than $19 billion in leveraged crypto positions were wiped out in a single event, yet online engagement failed to explode as it might have in earlier cycles.
Influential Bitcoin Voices Never Went Silent
While overall chatter declined, prominent Bitcoin advocates remained highly active. Media intelligence data shows that Strategy chairman Michael Saylor published over 1,200 Bitcoin-related posts during the year, the vast majority carrying positive or neutral sentiment. His consistent messaging reflected long-term conviction rather than short-term speculation.
Blockstream CEO Adam Back was even more prolific, posting tens of thousands of times about Bitcoin. His activity spiked during periods of heightened fear, including moments when concerns over quantum computing threats dominated the narrative. Meanwhile, Human Rights Foundation strategist Alex Gladstein focused heavily on Bitcoin’s role in personal freedom and financial sovereignty, keeping ideological discussions alive even as broader interest waned.
Bearish Sentiment Persists Into 2026
As 2026 began, sentiment indicators continued to show caution. Analytics from Santiment revealed that social commentary surrounding Bitcoin grew increasingly bearish in mid-January, even as prices rallied sharply during the same period. This divergence highlighted a market driven more by capital flows than public optimism.
The Crypto Fear & Greed Index echoed this mood, spending much of early 2026 in fear-dominated territory. Yet beneath the pessimism, subtle signs of recovery began to form. Data from CryptoQuant showed the short-term Fear & Greed moving average crossing above the longer-term average, a signal often associated with improving confidence and potential price strength.
What This Shift Means for Traders and Investors
The decline in hype does not necessarily signal weakness. Instead, it may point to a more mature Bitcoin market, one less reliant on viral excitement and more influenced by fundamentals, liquidity, and institutional strategy. For traders, this environment rewards discipline, risk management, and access to advanced tools rather than emotional decision-making.
Platforms like BYDFi have become increasingly relevant in this new phase. As sentiment fluctuates and volatility remains high, traders are turning to exchanges that offer deep liquidity, flexible trading products, and robust risk controls. BYDFi’s growing presence among global crypto traders reflects this shift toward professionalism and strategic positioning rather than hype-driven speculation.
A Quieter Bitcoin, But a Stronger One
Bitcoin’s journey through 2025 and into 2026 suggests that attention is no longer the primary fuel behind price movement. The crowd may be quieter, searches fewer, and timelines less crowded, but the network continues to grow, evolve, and attract serious capital.
2026-01-26 · 8 days ago0 081The Crypto Bull Run is Here: Moves You Must Make Before It's Too Late
The Sound of Fading FUD
If you’ve been watching your portfolio lately, you might be sweating. The market dips, the fear, uncertainty, and doubt (FUD) is swirling, and you’re left asking one burning question: Is the crypto bull run over?
Let’s cut through the noise right now. For savvy investors, this isn't a time for panic; it's a time for preparation. The seismic shifts that trigger generational wealth in crypto don't happen in a straight line. They are built on a foundation of market cycles, technological adoption, and, frankly, a healthy dose of fear that shakes out the weak hands.
In this guide, we’re not just going to tell you the next bull run crypto is coming—we’re going to show you the undeniable signals, unpack predictions from experts like Samson Mow, and give you a actionable strategy so you’re not left watching from the sidelines.
What Exactly is a Crypto Bull Run? And Why This One is Different
Before we dive in, let's get on the same page. A bull run is a period of sustained rising prices, fueled by investor optimism, positive news, and a general belief that the assets will continue to appreciate.
But the current bull run crypto cycle is fundamentally different from 2017 or 2021. Why?
1- Institutional Tsunami: This isn't just retail investors anymore. We have Spot Bitcoin ETFs from giants like BlackRock and Fidelity, effectively opening the floodgates for trillions of dollars of traditional finance (TradFi) capital.
2- Regulatory Clarity (Slowly Emerging): While still a patchwork, frameworks are developing, giving larger institutions the confidence to enter the space.
3- Real-World Utility: Blockchain is no longer just "digital gold." It's DeFi, NFTs, Real-World Assets (RWA), and decentralized social media, creating tangible value.
This confluence of factors suggests we are in a super-cycle, not just a simple bull market. The dips are not the end; they are the reload.
When Will the Bull Run Start? The Key Triggers to Watch
So, if we're in a pause, when will the bull run start its next leg up? Stop looking for a crystal ball and start watching these concrete indicators.
1. The Bitcoin Halving Ripple Effect
You can't talk about a BTC bull run without the Halving. This pre-programmed event, which last occurred in April 2024, cuts the reward for Bitcoin miners in half. In simple terms, the supply of new Bitcoin being issued drops dramatically. Basic economics tells us what happens when demand stays the same or increases, but supply shrinks.
Historically, the most explosive price action happens 6 to 12 months AFTER the Halving. We are currently in this fertile ground. The market is still digesting this supply shock.
2. The God Candle Predictor: Understanding Samson Mow's $1 Million BTC Thesis
If you follow crypto Twitter, you’ve seen the bold claims from Samson Mow, CEO of JAN3 and a renowned Bitcoin maximalist. He famously predicts a "God Candle" that could send Bitcoin to $1 million almost overnight.
This isn't just hype. His logic is rooted in market mechanics:
1- Extreme Supply Shock: The Halving, combined with ETF-driven demand, is creating an unprecedented supply squeeze.
2- Market Illiquidity: There simply isn't enough Bitcoin available for sale at current prices to satisfy the incoming demand from ETFs and nation-states.
3- Price Discovery: When buy orders massively overwhelm sell orders, the price can gap up violently to find new sellers.
While $1 million may sound insane, the underlying principle is sound: a violent, liquidity-driven surge is a real possibility in this cycle.
3. The Macroeconomic Picture: Interest Rates and Liquidity
Crypto doesn't exist in a vacuum. The U.S. Federal Reserve's policy on interest rates is a massive driver. When the Fed signals rate cuts and injects liquidity into the economy, that "cheap money" often finds its way into risk-on assets like cryptocurrency. Keep one eye on the Fed; their decisions are a powerful tailwind or headwind for the entire market.
Your Game Plan: How to Position Yourself for the Next Bull Run Crypto
Knowing a storm is coming is useless if you don't batten down the hatches. Here’s your strategic playbook.
Step 1: Secure Your Core Position (The "Set It and Forget It" Stack)
Your foundation should be Bitcoin (BTC) and Ethereum (ETH). These are your blue chips. They will likely see the most institutional inflow and are the "safest" bets in a volatile space. Use dollar-cost averaging (DCA) to build your position through the dips. This isn't for trading; this is your long-term wealth storage.
Step 2: Diversify Strategically into High-Potential Altcoins
Once your core is solid, you can explore the high-risk, high-reward world of altcoins. The next bull run crypto will be led by projects with strong fundamentals.
Focus on sectors poised for growth:
1- DeFi 2.0: Projects solving scalability and user experience.
2- Real-World Assets (RWA): Tokenizing everything from treasury bonds to real estate.
3- AI and Blockchain Convergence: Projects using decentralized networks for AI computation and data.
4- Layer 2 Scaling Solutions: Arbitrum, Optimism, etc., which are essential for Ethereum's growth.
A word of caution: The altcoin market is where you can make 100x, but it's also where you can lose 100%. Always do your own research (DYOR).
Step 3: Master Your Psychology - This is Your Biggest Edge
The market is designed to trigger your emotions. Fear will make you sell at the bottom. Greed will make you FOMO (Fear Of Missing Out) in at the top.
1- Have a Plan and Stick to It: Decide your entry, exit, and profit-taking strategies before you’re in an emotional situation.
2- Ignore the Noise: Turn off the Twitter notifications and YouTube hype videos during a crash. Zoom out and look at the long-term chart.
3- Take Profits Along the Way: No one went broke taking a profit. Selling a portion of your holdings on the way up secures gains and reduces risk.
Conclusion: The Train is Leaving the Station
So, is the crypto bull run over? The data, the cycles, and the on-chain metrics scream a resounding NO. We are in a temporary consolidation phase—a catch-your-breath moment before the next, potentially life-changing, upward move.
The next bull run crypto wave will separate the prepared from the panicked. By understanding the catalysts like the Halving, heeding the analysis of experts like Samson Mow, and executing a disciplined investment strategy, you position yourself not just to participate, but to prosper.
2026-01-16 · 18 days ago0 0360When Is the Next Bitcoin Halving? Date, Countdown, and What to Expect
Are you wondering when the next BTC halving event will take place? Bitcoin halving, also known as the “Halvening,” is a crucial event in the Bitcoin network that occurs approximately every four years. During this event, the reward miners receive for validating transactions is cut in half, reducing the rate at which new Bitcoins are created. This built-in scarcity mechanism mimics precious metals like gold and is a key factor in Bitcoin’s value proposition.
Understanding BTC Halving
Bitcoin has a maximum supply cap of 21 million coins. New Bitcoins are created through mining, where miners use powerful computers to solve complex puzzles that validate transactions on the blockchain. Miners are rewarded with Bitcoins for their efforts.
To prevent inflation and maintain scarcity, Bitcoin’s protocol halves the mining reward every 210,000 blocks—roughly every four years. The first halving in 2012 dropped the reward from 50 BTC to 25 BTC per block. The second halving in 2016 reduced it further to 12.5 BTC, and the third halving in May 2020 cut it to 6.25 BTC. The most recent halving occurred on April 19, 2024, reducing the reward to 3.125 BTC per block.
Impact on Bitcoin Price
Historically, Bitcoin halving events have been followed by significant price increases. This is because the supply of new Bitcoins entering the market decreases, while demand often remains steady or grows. For example:
- After the 2012 halving, Bitcoin’s price rose from about $12 to over $1,000 within a year.
- Following the 2016 halving, Bitcoin surged from around $650 to nearly $20,000 by late 2017.
While past performance doesn’t guarantee future results, many investors view halving events as bullish catalysts.
When is the Next BTC Halving?
The next Bitcoin halving is expected to occur in 2028. Since halving happens every 210,000 blocks and blocks are added approximately every 10 minutes, the exact date can vary slightly. Experts currently estimate the event will take place sometime around March or April 2028.
At this halving, the block reward will be cut from 3.125 BTC to 1.5625 BTC per block. This will further slow Bitcoin’s supply growth and continue its deflationary monetary policy.
Why the Next Halving Matters
The upcoming halving is highly anticipated by the crypto community because it will tighten Bitcoin’s supply even more. This scarcity, combined with growing adoption and institutional interest, could influence Bitcoin’s price and market dynamics.
Miners will also feel the impact, as their rewards decrease, which might affect mining operations and network security. However, miners typically price in halving events well in advance, so drastic disruptions are unlikely.
Summary
Bitcoin halving events are fundamental to Bitcoin’s design, controlling supply and driving scarcity. The most recent halving occurred in April 2024, and the next one is expected around 2028. Understanding these events can help investors and traders anticipate market shifts and make informed decisions.
Ready to learn more about trading strategies and crypto safety? Check out BYDFi for beginner tutorials, expert insights, and the latest updates on Bitcoin and other cryptocurrencies.
2026-01-16 · 18 days ago0 0372
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